Save The Date
October 11-12, 2026
Location: Springfield College East Campus
The Badge of Strength Endurance Challenge, hosted in partnership with the Hampden County Sheriff's Office, is a high-energy, team-based competition for first responders and friends, designed to test strength, agility, endurance, and teamwork.
Teams of five, each with at least one first responder, will compete in six endurance challenges to raise awareness and funds for MHA programs that provide mental health and wellness services to first responders, active military, veterans, and community members.
Team Registration
The Badge of Strength Endurance Challenge replicates a team approach utilized in the first responder industry, testing the team’s strength, endurance, strategic assessment, and grit. Every team, each with a first-responder captain, will be presented with six challenges that reflect various situational scenarios that exist in the life of a first responder. The team must complete all six challenges in only two hours to finish the course.
The race is set up with three levels of difficulty that a team can self-select into: Beginner, Intermediate, and Advanced.
Can your team earn the Badge of Strength?
Sponsorship Opportunities
When you sponsor the Badge of Strength Endurance Challenge, you’re not just supporting an event—you’re helping build a stronger, healthier community.
Through your partnership, you are honoring those who serve by standing beside them in this challenge, while also ensuring that every dollar raised strengthens the programs and care so many rely on. In doing so, your organization becomes part of something lasting—a circle of support where service is honored, and healing and hope are made possible for all.
Ready to make an impact? Explore our sponsorship levels.
Presenting Sponsor – $25,000
• Premier co-branding on all event signage and apparel
• Logo placement on participant shirts & course signage
• Dedicated social media posts highlighting your company as Presenting Sponsor
• Speaking opportunity at the opening ceremony
• Inclusion in media releases and interviews highlighting your support
• Logo and link featured prominently on event website and registration page
• 10 complimentary participant registrations (for eligible participants)
• “Presenting Sponsor” featured mentions across social media, before, during, and after the event
• Exclusive email blast to 5,000+ engaged subscribers showcasing your brand and support
• On-site presence with booth, display, or demo area
• Option to include branded gear or item in participant bags
Valor Sponsor – $10,000
• Logo on select signage
• Recognition on event website
• Featured mentions across social media, before, during, and after the event
• 5 complimentary participant registrations (for eligible participants)
• Opportunity for on-site presence (e.g., vehicle display or department tent)
• Option to include item in participant bags
• Recognition during event ceremonies
Resilience Sponsor – $5,000
• Logo on event signage
• Recognition on event webpage
• 4 complimentary participant registrations (for eligible participants)
• Option to include item in participant bags
• Featured mentions across social media, before, during, and after the event
Courage Sponsor – $2,500
• Logo on event signage
• Recognition on event webpage
• 2 complimentary participant registrations (for eligible participants)
Honor Sponsor – $1,000
• Company name listed on sponsor signage
In-Kind Sponsorships
Support the event with goods or services instead of a monetary contribution. In-kind sponsorships help reduce event costs and enhance the experience for participants and attendees.
Sample In-Kind Sponsorships:
- Printing and marketing materials (flyers, banners, signage)
- T-shirt Sponsor
- Fitness or wellness products (hydration, gear, equipment)
- Giveaway items or merchandise
- Event equipment rental (On-site event equipment, including tents, sound system, sanitation facilities, and race timing)
Benefits:
- Recognition on event signage as an In-Kind Sponsor
- Recognition on the event website
- Social media recognition before and during the event
Sponsors may select a value for their in-kind contribution that aligns with one of our standard sponsorship levels for recognition purposes.
If you are interested in an in-kind sponsorship, please contact Development Associate, Julie Savone at
jsavone@mhainc.org.
Springfield College East Campus
701 Wilbraham Road
Springfield, Massachusetts
Questions?
Traci Heath
Questions?
Sponsorship Registration
Please fill out the form below to register your sponsorship.
